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Pulverize your competitors with your Polvoron

Posted by Francis Isberto | Labels: | Posted On Friday, February 12, 2010 at 7:20 PM

You might think that everybody is making polvoron and it's very common. But to tell you honestly, there are areas that the polvoron makers haven't tap yet. Just look at the picture shown here, it's a polvoron but it has the combination of chocolate and milk therefore making it different than the common milk polvoron.
Kids especially like chocolate so much. If you add chocolate to your polvoron, you have also tap an additional target market.... the young ones (ages 3-12 yrs old).

There are polvoron variants that you can create and start with, there are pinipig, cashew, pili, cookies and cream, coffee, strawberry and so many others. Be imaginative and explore your mind. Do a research on what other flavors you can add to your polvoron business. The more flavors you can make the better.
Remember that your polvoron business must have a "niche" where people will know and remember your product. Don't also forget to make your own brand name. Creating your own brand name is an integral part of your polvoron business success.

Start first with just a few variants.... 5-6 flavors is a nice number to start with. It will not confuse you but at the same time it will give choices to your customers. Then once you perfect your polvoron, create a brand name. Then comb divisoria and quiapo for the right packaging. Packaging is also important to catch the eye of the prospective customer. Once the customer see the nice packaging, you already 50% sure of closing the sale.
Make a mark-up of your product. Food should have a bigger margin than other business products. Then do you pricing. Make one for retail and one for wholesale.

Begin selling with your friends, neighbors, families and relatives. Why? Most likely they will buy your product because they know you already. Get their comments and negative reactions. Gather feedback on what you need to improve and develop.
Once you find a common ground on your product then you can go full blast on your marketing campaign.

There are a lot of ways of selling your polvoron. You can join trade fairs and bazaars. This is a perfect way to expose your items. Remember to give your customers your calling cards or place your contact numbers on your product label. If you do this, there is a possibility of the customers calling you. They can order your product in bulk, some will do dealership and sell to their areas (provinces), some will offer consignment on their spot and restaurants, and some can offer to export your merchandise to other countries. The possibilities are endless.

You can also target the malls. SM and Robinsons are the best mall to contact with. You can tap their supermarket and place a merchandiser to do your product introductory for you. Or you can get a kiosk inside the mall. The choice is all yours. Rent may be pricey but it's worth it because of the heavy foot traffic.

One more option is distribution to schools, hospitals, government institutions, small groceries and sari-sari stores, airports and seaports, bus terminals, hotels, church, villages, etc. You will need several aggressive sales representative to reach your sales to the maximum.

The internet is also one way of exposing your polvoron. Almost everybody is online nowadays and promoting your product on the net is not only cost-effective but it is also global. I said global because one guy in Japan might be able to see your website and decided to order from you. Now you are not selling only to the Philippines but to Japan as well.
You can contact me if you need me to help you in this category.

So before you start doing your polvoron, let me tell you a story of a couple who started with their polvoron business with just a capital of Php 1,000. They use their capital to buy ingredients and plastic packaging for the powdered milk candies. Their housemaids help them with the production and they started selling to relatives and friends. Once they started receiving volume orders they quit their daily jobs to give more attention to their new business.

Today they have more than 30 workers at home who help them out with their polvoron business. They sell an average of 1,200 24-piece packs worth Php 72,000 a day. And in a year they were able to gross Php 21 million.
They are also now in to export and is planning to reach neighboring countries in Asia, Australia, the Middle East, America and Europe.

Polvoron business looks small and diminutive but it can be a heavy weight type of business if you really dig into it. So go on, start making your polvoron today.

Do you want to be a Sports broadcaster?

Posted by Francis Isberto | Labels: | Posted On Tuesday, February 9, 2010 at 4:38 AM

Get a chance to land your dream job offer! Ever wanted to be on ESPN Sportscenter? Audition now! Top 10 commentators shortlisted by ESPN Star Sports will be interviewed via Skype video calling. Winner gets to present a segment on SportsCenter Asia.

ESPN (originally an abbreviation for the Entertainment and Sports Programming Network) is an American cable television network dedicated to broadcasting and producing sports-related programming 24 hours a day.

SportsCenter is a daily sports news television show, and the flagship program of American cable network ESPN since the network launched on September 7, 1979. Originally broadcast only daily, SportsCenter is now shown up to twelve times a day, replaying the day's scores and highlights from major sporting events , along with commentary, previews and feature stories. The show has proven highly durable, having been aired more times than any other program in American television, with more than 30,000 unique episodes. It celebrated its 30,000th show on February 11, 2007. The show is taped in ESPN's HDTV studio facilities in Bristol, Connecticut and Los Angeles, California.

For those who are curious on how much does an ESPN anchors make, well it is not that much. It is only $1.5 million a year or Php 69 million a year. That's about Php 5.75 million a month. Not bad huh? Some anchors earns less (around $500-600k or Php 23-27.6m a year). All the anchors needs to do is get to know the topic that they are presenting on TV. If your a sports buff then you already have an advantage because you already have a background on that department.

Back in 2004, ESPN started this American reality television show called Dream Job. The premise of Dream Job was to find a new anchor for ESPN's popular sports news program, SportsCenter, The winner of Dream Job would get a one-year contract with the network, and would play a trivia quiz on SportsCenter to determine her or his annual salary. The winner would also receive a new Mazda 3. Cool isn't it?

Here in Asia, ESPN still has to disclosed the salary and the benefits that will be given to the winner of the ESPN SportsCenter audition contest. But I'm sure it will be more than you expected.

So before you make an audition. Get to practice first in front of the mirror. Know your strength and weaknesses. Dig down on yourself and find the charm inside of you. Then when your ready you can log to

Once your log on you will be interviewed via Skype. Skype is a software application that allows users to make voice calls over the Internet. Calls to other users of the service and, in some countries, to free-of-charge numbers, are free, while calls to other landlines and mobile phones can be made for a fee. Additional features include instant messaging, file transfer and video conferencing.

So bring out the star in you and rise to the challenge. You may be the next asia's ESPN SportsCenter commentator.

Be a New Port City Real estate agent

Posted by Francis Isberto | Labels: | Posted On Sunday, February 7, 2010 at 5:04 AM

Do you know Bonifacio Global City? It is used to be a military camp but was privatized for commercial used. In Bonifacio you can see the Market Market Mall, Bonifacio High Street, Serendra, St. Luke's hospital and several business establishment. Indeed Bonifacio has come a long way.

Now there is a new one... New Port City. New Port City is not far way from Bonifacio and it used to be a camp for the Philippine Air Force. Here you can see the NAIA Terminal 3, 5- Star Marriot Hotel, 18 hole Villamor Golf course, a 4 story high-end shopping mall, a business IT district, and a first class casino.

Newport City is a 25 hectare Residential Resort located near Villamor Air Base. Since the thrust of the company is to boost the Tourism Industry, they have been accredited as the Country’s First Tourism Ecozone and designated as the new Gateway to Tourism and Entertainment.
Newport's development is a multi billion investment with an infused capitalization of $600 million dollars for the Resort World and $140 Million dollars for the residential units.

The Resort World Manila is an 8 hectare development project within the 25 hectare Newport City with 2 hotels, Marriott Hotel and a six (6) start Maxim’s Hotel and Casino in which the latter is 40% owned by the Genting Group of Malaysia. Star Curise is Genting’s Flagship and is the 3rd largest cruise with 200 destinations and 3 million passengers annually.

Newport City is a prime location. It is near the business district of Makati, top schools are located around the area, hospitals are not that far away, it is accessible to major highways (EDSA, C-5, SLEX) and has the convenience of luxury of several commercial establishments in the area.

This is the best time to make an income opportunity. You can be a Newport city real estate agent. There are several condominium units that are still available. There is the Residential Resort, the Parkside Villas, and the PalmTree Villas. All of this is owned by Megaworld Newport Properties Inc.

For more information you can log on to their website at or contact them at Tel no: 855-7580, 855-7583, 855-7586, 855-7594.

You can also be like Superman....

Posted by Francis Isberto | Labels: | Posted On Thursday, February 4, 2010 at 5:06 AM

Yes, you too can be Superman.... I'm not talking about you getting his super powers like extra ordinary strength and x-ray vision, but you can be "super" in your very own way.

Remember that Superman was also an ordinary person back in his hometown planet "Krypton". He only became super when he arrived on earth. All of a sudden Superman became a "hero" in the planet earth just by doing what is normal for him. In Krypton, Superman was known as "Kal-El" when he was an infant. On earth, Superman is an icon and a symbol of excellence.

What is Superman have to do with you.... well you can be like him if you really put your mind into what your good at. Yes, each one of us is unique. God made us special and gave us a specific and exceptional gift.
Some of us is great in music, some are excellent in sports, some are great inventors, some are good in numbers, some are great poets and writers, some are good in cooking, some are experts in computers, and some are good in dealing with people.

You see each one of us have a unique gift and talent. People like Micheal Jackson, Brad Pitt, Michael Jordan or Tiger Woods are over pouring and oozing with talent. This individuals that I mentioned are great in their category.
Micheal Jackson, a gifted singer and dancer, is probably the best entertainer of all time. He earned a fortune on his record breaking albums and concerts.
Brad Pitt used his pretty face to be widely known in the movie industry. Known as one of the world's most attractive man, Brad Pitt captured the hearts of many female admirers.
Micheal Jordan brought basketball to a different dimension. Jordan won 6 NBA championships and several MVP awards. He is known as the world's best basketball player of all time.
And Tiger Woods, the most successful golfer and the most highest paid athlete in the world. He earned an estimated $ 110 million from winnings and endorsement.

But to most of us unfortunately, we are not aware of our gifts and talents. Or worse don't even bother to look to their hidden gifts and talents. You don't have to be like Michael Jackson or Tiger Woods. You can be great even in a small and different way.
In the Philippines there is one guy I know who used his love for animals (specifically dogs) for business purposes. He has this St. Bernard and he brings this huge and lovable dog to Burnham Park in Baguio. There he earns money from tourist while taking the picture of his dog. He gets to walk and bond with his dog in the park and earns a profit at the same time. He gets the best of both worlds..... business and pleasure.

Then there is this woman who is an accountant. She has a family of 5 and works in a small company in Makati. Her salary is just enough for their monthly expense. Little did I know that she has several passive income streams on the side. She has earnings from her rental on her real estate business. She has several investments on mutual bonds, stocks, and other paper assets.
She even have 5 extra small business to add to her income streams.
She told me that her passive income streams is much much bigger than her monthly salary.

I also knew a guy who was a struggling musician all his life. He told me that he was a failure and he has no place in this world. I sympathize with him and told him to let go of his depression and I even joke with him to cook something for me. He took my joke as a serious comment and cook something for me. When I tasted his dish I was overwhelmed and told him instantly that this is what you have been missing all your life.
I told him the reason why he was struggling as a musician because God has different plans for him and he was on the wrong field. His arena is into food and he was destined to be a great chef. With just one joke everything click for him. Now this guy has 3 big restaurants in town.

So you see, there is something "super" inside of us. We just need to discover what is it. It could be your passion or your hobby. Or it could be something that you don't like to do but you excel in it.
Sometimes it's better to ask from a different perspective and ask the opinion of a third party. This person might see something that your loved ones haven't seen. Ask around and get their honest comments about you.
You could go on a retreat on a quite and serene place. In that place you can ask our creator what is your hidden gift and talent. God may not answer you directly and I'm pretty sure he will sent down a sign or signal for you.

Remember it doesn't matter if your a garbage man, a helper, a security guard, a waiter, or a clerk. As long as you are doing your best on your field everything will be alright. Rags to riches story doesn't only happens in the movies... they happen in real life as well.
Just know what is "super" within you. Make the most of your gift and talent and use it to the best of your ability.

It is better to be Lion for a day than a sheep all your life. Don't settle as Clark Kent. Take off your coat and be the Superman. And when you discover your hidden gift and talent, don't forget to share it to the rest of humanity. Share your blessings, give something back, help the needy. Then everybody can call you the true "Superman".