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Coffee Shop got 10,203 customers

Posted by Francis Isberto | Labels: | Posted On Saturday, May 22, 2010 at 1:08 AM





Imagine you have a Coffee shop that have 10,203 loyal customers. That would be amazing isn't it? How do you do that exactly? Well it's been done in the United States and hopefully here in our country soon. Here's the story.

Meet Coffee Groundz. It’s a small coffee shop located in Houston Texas. They serve a variety of coffee (locally roasted), both hot and frozen. They also have wonderful tea, delectable pastries, superb Gelato (also made locally), fresh sandwiches, and great selection of wine, beer and alcoholic drinks.The ambience is great and has incredible service. But one competitor stands in their way….. Starbucks.

Starbucks has quadrillion outlets in Houston Texas and have been in the coffee business since 1971. Coffee Groundz is just new to the industry. How will they match up with the biggest coffee chain in the world? Simple.. Use Social Networking media.

Coffee Groundz Operations Manager J.R. Cohen saw an opportunity by taking “To Go” orders in Twitter (Yes, Twitter). Customers send their orders through Twitter to Cohen before they leave for work. Cohen will prepare the food and drinks and ready to be pick up. It turns out to be a great idea as their customers grew to 1,000 just by using Twitter.

Today Coffee Groundz has 10,203 followers from Twitter. Because of Twitter they came out with an idea of Drive Thru counter so that customers doesn’t have to wait in line to get their coffee. Coffee Groundz may not be Starbucks but they are “in line” with them.

Here's the twitter page of Coffee Groundz for those who are curious.

http://twitter.com/coffeegroundz

It's a great marketing strategy for a small business like Coffee Groundz to get 10 thousand eager customers just by using an online tool such as Twitter. Let this story be an inspiration to entrepreneurs out there.

So keep on tweeting everybody. Who knows your business might be the next big story.



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